18 1 / 2014
17% of cardiac surgeons are women, 17% of tenured professors are women. It just goes on and on. And isn’t that strange that that’s also the percentage of women in crowd scenes in movies? What if we’re actually training people to see that ratio as normal so that when you’re an adult, you don’t notice?
…We just heard a fascinating and disturbing study where they looked at the ratio of men and women in groups. And they found that if there’s 17% women, the men in the group think it’s 50-50. And if there’s 33% women, the men perceive that as there being more women in the room than men."
Source: NPR: Hollywood Needs More Women
Seriously, go listen to this.
"What we’re, in effect, doing is training children to see that women and girls are less important than men and boys. We’re training them to perceive that women take up only 17 percent of the space in the world. And if you add on top of that, that so many female characters are sexualized - even in things that are aimed at little kids - that’s having an enormous impact as well."
"There is a shibboleth - a rule - in the movie business… that women will go to men’s movies, if they’re good, but men won’t go to women’s movies. Now, it’s just not true. But as I was told recently, when you market a movie…do not risk losing a single male viewer by catering to women in your advertising and marketing because women will go anyway."